Qualitative Research
Focus groups, in-depth interviews and ethnographies to reveal hidden motivations.
Professional diagnosis for under $20 USD
Diagnose your marketing for under $20 USD and start growing today.
In minutes you get a personalized AI-powered diagnosis that shows you exactly what to do to attract more customers, reach new markets, and drive loyalty and repeat business.
Over 25 years listening to the voice of the customer
The market confirms it
Companies that know and understand their customers win.
67%
More success in launches*
Source: HubSpot / LATAM Market Research 2024
40%
Less risk per decision*
Source: HubSpot / LATAM Market Research 2024
45%
Crecimiento en adopción de inteligencia de mercados
Source: Statista / ESOMAR 2024–2025
Noticias de Marketing en LATAM
Top fuentes mundiales · Actualizado hoy
E-commerceeMarketer
El futuro del E-commerce en Latam: omnicanalidad y logística
La omnicanalidad se ha convertido en el estándar para el comercio electrónico en Latinoamérica, donde la logística eficiente es el principal diferenciador.
Email MarketingMarketing Land
Email Marketing: la herramienta de retención más poderosa
A pesar de las nuevas tecnologías, el email marketing sigue siendo el canal más efectivo para la fidelización de clientes en América Latina.
Paid AdsSearch Engine Journal
Paid Ads: optimización de presupuestos en mercados volátiles
La gestión de publicidad pagada en Latinoamérica requiere una optimización constante debido a la volatilidad económica y los cambios en los algoritmos de las plataformas.
ContenidoSocial Media Examiner
El auge del video vertical en las estrategias de contenido
El formato de video vertical se ha consolidado como el rey del engagement en redes sociales en toda América Latina, impulsado por plataformas como TikTok e Instagram Reels.
SEO
Moz Blog
SEO local: la clave para el crecimiento de negocios en Latam
El SEO local se ha convertido en la estrategia más efectiva para que los negocios físicos en Latinoamérica atraigan tráfico digital de alta calidad.
IA & MarketingHubSpot Blog
El impacto de la IA en la atención al cliente en Latam
La implementación de agentes de IA para atención al cliente está transformando la eficiencia operativa en las empresas latinoamericanas, permitiendo una respuesta 24/7.
TendenciasAmericas Market Intelligence
Estrategias de marketing digital más utilizadas en América Latina
El email marketing se mantiene como la estrategia con mayor retorno de inversión en la región, mientras que el gasto en publicidad digital ya supera al de la televisión.
Social MediaForbes México
El rostro del marketing digital para 2026: autenticidad sobre presupuesto
El marketing en Latinoamérica se encamina hacia un modelo donde la confianza y la comunidad superan al alcance masivo. Los micro-influencers ganan terreno frente a los grandes nombres debido a su mayor tasa de interacción.
Podcast
Podcast que te ayudarán a mejorar tu marketing
Conversaciones estratégicas sobre las tendencias más importantes en marketing digital. Aprende de expertos cómo transformar tu negocio.
Why do you need Market Intelligence?
Is your brand investing blindly?
1
Directionless investment
You spend budget on advertising, promotions and events without knowing if they truly connect with your customer.
2
Unknown customer
You make decisions based on assumptions, not real data about who your consumer is and what drives them.
3
Inconsistent results
Campaigns don't generate the expected impact because they're not grounded in a real understanding of the user.
100%
Proprietary methodologies
360°
360° user vision
Who we are
A Marketing Agency centered on the User
We are an agency specialized in transforming the user experience through a deep understanding of their profile, needs, fears and motivations.
We use proprietary research methodologies so your business decisions are grounded in real data, not assumptions.
25+
Over 25 years of experience
Listening to and understanding the voice of the customer
Our services
Marketing Solutions for Your Business
Where research becomes competitive advantage.
Quantitative Research
Surveys, panels and statistical analysis to validate hypotheses at scale.
Customer Profile Analysis
Building archetypes and buyer personas based on real behavioral data.
Promotional Strategies
We turn insights into actionable strategies for advertising, promotions and events.
Customer Experience (CX)
Evaluation of touchpoints and moments of truth to optimize the experience.
Strategic Consulting
Ongoing support to integrate the voice of the customer into decision-making.
Methodology
Our Approach
01
Market Intelligence
- Immersion in your business and target audience
- Application of proprietary mixed methodologies
- Extraction of actionable insights and patterns
02
Innovation & Creativity
- Translating data into clear recommendations
- Designing differentiated strategies
- Exclusive frameworks for each client
03
User Experiences
- Support in implementing strategies
- We design strategies that improve the brand–people relationship
- Measuring results
Why choose us
Where research becomes competitive advantage.
SMARTMK — Markets. Customers. Intelligent Decisions.
Over 25 years listening to the customer
We empathize with our clients' customers to uncover actionable findings and insights.
100% personalized methodologies
Exclusive frameworks developed for each client based on their industry and objectives.
Actionable insights
We deliver concrete recommendations, not just data in a table.
Measurable ROI
Every finding translates into decisions that optimize your investment.
From your first visit you can already improve your business
Your marketing diagnosis for under $20 USD awaits you
In minutes our AI analyzes your company, compares it with the best in the sector, and delivers a concrete plan to grow. For under $20 USD. Real results starting today.
Attract more customers and qualified prospects
Reach new markets with a real strategy
Improve satisfaction, repeat purchases and loyalty
Make decisions based on data, not assumptions